Volkswagen has announced just recently that its flagship VW brand has gained profits for its first quarter of operation similarly it has gained 16 percent increase from its premium Audi brand as the company broke out unit results for the first time.

A recent study conducted by the Outlaw Consulting revealed Volkswagen of America, Incorporated is one of the 12 Most-Respected Generation Y brands. The age group 21- to 27-year-olds is a generation of consumers that prides themselves on the Goonies, Nintendo and Cabbage Patch Kids. According to Womens Wear Daily (WWD), the publication where the list of the Top 12 Most-Respected Generation Y brands was posted, this generation also represents "young, environmentally conscious consumers." Through driving cars from the Jetta to the Passat, the Gen-Yers relate to Volkswagens green initiatives and its "Fun to Drive" motto, yet value the affordability and approachability of the brand the most.